Element is proud to collaborate with number of agencies, content developers and studios that create integrated reports. Working with Bastion Graphics, Element developed the 2014 & 2015 City Lodge online Integrated Annual Report. This was a conversion of the printed report to HTML.
The City Lodge Hotel Group is a multi-brand chain offering a variety of locations, features and budget choices to business and leisure travellers.
When dealing with reports, timing is crucial, it also impacts on interactivity, which is another great reason to be putting a report online images, clear messaging, infographics and diagrams are more effective than blocks of text when communicating online.
By working ahead of sign off with Bastion Graphics we were able to plan to add functionality to particular sections of information. In this way what would have been a traditional static report gains a little bit of digital magic and made for the medium functionality.
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